Profitable Sale in Sandy Springs for Cynthia and Kip

Introduction

In the ever-evolving Sandy Springs real estate market, sellers often face numerous challenges in achieving their goals. Our clients exemplified this scenario when they decided to move into an assisted living community. Their primary objectives were clear: secure the highest possible sales price for their home, close on their existing house before the deadline for their next home, and avoid moving their belongings twice. This case study highlights how our strategic approach and comprehensive marketing process enabled them to achieve these goals seamlessly and successfully.

Client Background

Our sellers were transitioning to an assisted living community and needed to sell their current home swiftly and profitably. They explicitly expressed their desire to avoid any repairs on the property and to manage their move without the hassle of relocating their belongings multiple times. Additionally, the couple faced the unique challenge of selling a home that lacked ideal comparables in the neighborhood. Nearby homes were 10-15 years newer and featured four-sided brick construction, whereas their home did not.

Understanding the Client’s Needs

Our first step was to conduct an in-depth consultation with the sellers to fully understand their needs and preferences. They prioritized:

Selling their home at the highest possible price.
Avoiding any repairs before the sale.
Ensuring a quick sale to meet the closing deadline for their new home.
Minimizing the need to move their belongings twice.

Strategic Approach

To meet these objectives, we implemented a comprehensive marketing strategy, designed to maximize exposure and attract potential buyers quickly.

1. In-Depth Comparative Market Analysis (CMA)

We conducted a thorough CMA to accurately price the home. This included assessing property values, current market trends, and available homes that would compete with our client’s property.
Despite the lack of ideal comparables, we highlighted the unique selling points of Cynthia and Kip’s home, such as the finished basement, to position it competitively.

2. High-Quality Marketing Materials

Professional photography and detailed floor plans were created to showcase the home’s best features.
We produced high-quality brochures to distribute during open houses and private showings.

3. Targeted Marketing Campaigns

We launched targeted marketing campaigns across various platforms to reach a wide audience, including online listings, social media, and local advertising.
A sign was placed in the front yard to attract local buyers.

4. Open Houses and Private Showings

We organized multiple open houses to generate interest and create a sense of urgency among potential buyers.
Private showings were scheduled to accommodate serious buyers who couldn’t attend the open houses.

Execution and Outcome

Once the home was listed on the market, the response was overwhelmingly positive. Within just five days, we received multiple offers from eight separate buyers. Our expert negotiation skills ensured that Cynthia and Kip not only achieved their asking price but exceeded it significantly. The final sale price was over $110,000 more than the next highest sales price ever recorded in their neighborhood—a record-breaking achievement.

Key Results:

Multiple Offers: Received from eight different buyers within five days.
Record-Breaking Sale: Sold the home for $110,000 above the previous highest sales price in the neighborhood.
Smooth Transition: Secured a temporary occupancy agreement allowing Cynthia and Kip to stay in their home until they closed on their new home, facilitating a seamless move.

Client Testimonial

“Sherry and Matt Wren make strategic team! I believe they brought in the highest sale price in our neighborhood’s history. They had a well-researched, comprehensive strategy and the confidence that they could work together to achieve an excellent outcome for their dear friends. The marketing materials, signage, and process management were all handled with excellence and professionalism, Sherry and Matt balanced the right amount of risk with the appropriate caution and safety to get the best deal that our neighborhood has ever experienced on a home sale.”

- Cynthia and Kip

Conclusion

This case study underscores the importance of a tailored marketing strategy and deep market knowledge in achieving exceptional results in real estate. By understanding our sellers’ unique needs and leveraging our comprehensive marketing process, we delivered a seamless and profitable sale. We on the Wren Atlanta team, with Harry Norman, REALTORS®, pride ourselves on turning challenges into success stories, and this experience with our sellers is a testament to our commitment to excellence.

If you're looking to sell your home and achieve your real estate goals, contact the Wren Atlanta team today. Let us help you navigate the market with confidence and achieve outstanding results.