Case Study: A Record Sale In Northland Hills (Sandy Springs)

We’re excited to share the success story of our listing at 770 E Northway Lane in Sandy Springs, where our team’s strategic marketing approach and expert staging recommendations led to a record-breaking sale in the Northland Hills neighborhood.

The Listing and Marketing Strategy

We listed the property in 2021 for $1,550,000, knowing we’d need a comprehensive and tailored marketing strategy to drive maximum exposure. Our team developed visually compelling materials for both email and print campaigns, executed targeted social media marketing, and created a dedicated property website to showcase the home’s best features. We also recommended staging improvements, and the seller followed through beautifully, which generated significant interest and traffic during the several open houses we organized.

Our efforts paid off. The home attracted multiple offers, sparking a bidding war, and ultimately sold for $1,685,000—an impressive $135,000 above the asking price, setting a new sales record for the neighborhood.

Overcoming Challenges

While the property had its strengths, such as a pool and stylish design, it did face some challenges compared to recent high-value sales in the area. The previous record-holder, which sold for $1,585,000, had a larger lot (0.53 acres vs. 0.41 acres), a bigger grassy play area, and more extensive outdoor hardscaping. Another nearby comparable home sold for $1,560,000 just six months earlier and featured newer construction (built in 2016) and a highly desirable open floor plan, both advantages over our 2008 listing.

Despite these challenges, our well-executed marketing, strategic pricing, and staging created a competitive environment that helped buyers see the unique value in 770 E Northway Lane, ultimately driving the final sale price far above expectations (109% of asking price). The other comparables sold for less than asking price (95% and 98%, respectively). Our listing’s final sale price was not only above asking price, it was also $100,000 higher than the previous record sale price in the Northland Hills neighborhood.

This case highlights the importance of a comprehensive marketing plan, expert guidance, and knowing how to position a property for success—even when faced with tough competition.