Case Study: Helping Our Sellers On Midvale Drive Get $25,000 Above Asking Price

When our clients at 244 Midvale Drive came to us with a goal to sell their home quickly and for a great price, we knew our comprehensive marketing plan would help them achieve their goals. By implementing a strategic approach to attract buyers, we were able to sell their home for $25,000 over asking price, and secure favorable contract terms that eased their transition into their next home.

The Challenge

The home, located near Chastain Park and the Blue Heron Nature Preserve, had a lot to offer but also came with a few challenges. The floor plan wasn’t ideal for everyone, the parking situation was tricky, there were a few bathrooms that could use an update, and the proximity to a busy street could have been a concern for some buyers. However, we knew how to position these aspects while maximizing the property’s strengths.

Our Marketing Approach

We focused on creating strong buyer interest by highlighting the home’s best features and desirable location. Our comprehensive marketing plan included:

• Professionally designed print and digital materials that showcased the home beautifully.

• Open houses that generated significant traffic and a high level of interest.

• A social media campaign to reach potential buyers who were looking for homes in this area.

• High quality professional photos highlighting area amenities and parks.

This strategy resulted in multiple offers and the opportunity for us to invite buyers to submit their highest and best offers.

The Outcome

Not only did our sellers receive an offer $25,000 over the asking price, but the terms of the contract were also highly favorable. One of the most beneficial aspects was securing a temporary occupancy period after closing, allowing the sellers to remain in the home for a period of time without the pressure of immediately moving out. This helped minimize the need for renting a temporary home before transitioning into their next property.

By understanding our clients' needs and leveraging our marketing expertise, we were able to maximize the value of their home while making their move as seamless as possible.

Client Testimonial

“My wife and I have worked with Sherry and Matt on several transactions - both buying and selling homes.

They were great to work with when selling, bringing expertise in staging the home to sell and were realistic in setting the listing price.

When buying a home they took the time to learn about our family, our needs and wants. When they brought homes to us to see, it was clear they listened, taking us to only houses that interested us and if there were “other” options they clearly set the pros and cons before letting us make the decision to see the house or not. That saved us countless hours in the process.

During all our interactions with them they were responsive, professional, realistic and honest.

I have referred them to several friends and family and will use them again!”

— Andrew B.

Conclusion

Selling a home in a competitive market often requires more than just listing the property—it takes a well-thought-out strategy that addresses both the seller’s financial and logistical goals. Our success in selling this home on Midvale Drive demonstrates how a strong marketing plan, combined with expert negotiation, can lead to exceptional results.

If you're thinking of selling and want to achieve the best price and terms, we’d love to help you. Contact us today!

Matt Wren’s Phone: 404-731-8300 | Matt’s Email: Matt.Wren@HarryNorman.com
Sherry Wren’s Phone: 404-964-7080 | Sherry’s Email: Sherry.Wren@HarryNorman.com

Case Study: How We Turned One Successful Paces Battle Sale into Another After an Expired Listing

IMAGE OF 4402 PACES Battle.

Introduction

Selling a home in Buckhead can be challenging if it has been on the market before without success. This case study highlights how our strategic approach and comprehensive marketing process helped our seller achieve a quick and profitable sale for 4402 Paces Battle.

The seller’s home had originally been listed with another broker for five months before expiring without a sale. The seller did not want his home to linger on the market too long again. He then reached out to us after hearing about our successful sale of another home in his neighborhood (4410 Paces Battle). Following a positive referral, the seller of 4402 Paces Battle felt confident in meeting with us.

Image Of 4410 Paces Battle, A Property The Wren Team Listed FOR SALE, Representing The Seller, Before 4402 PACES BATTLE WAS PUT UP FOR SALE JUST ACROSS THE STREET.  We Implemented Our Comprehensive Marketing Plan For 4410, GENERATING A LOT OF INTEREST AND A QUICK SALE For $20,000 Above Asking Price.

Challenges For 4402 Paces Battle

1. Outdated Interior: The home had great bones, high ceilings, and desirable one-level living, but had not been updated in years. It featured outdated bathrooms, countertops, floor-to-ceiling mirrors on living room and bedroom walls, and a room needing paint. The seller did not want to make any updates, preferring to let buyers make their own improvements.

2. Unique Floor Plan and Vacant Status: The home's unique layout and empty state made it difficult for buyers to visualize its potential.

3. Formal and Ornate Kitchen: The kitchen's design was out of step with current buyer preferences.

Strategic Approach

Comprehensive Market Analysis (CMA)

We conducted a thorough CMA to set a realistic and competitive price, reflecting the actual size and condition of the home.

Enhanced Visual Marketing

• Professional Photography and Virtual Staging: High-quality photos and virtual staging showcased potential furniture layouts throughout the home. We also showed multiple use scenarios for one large room which had been modified over the years.

• Multi-Use Room Scenarios: We presented the large room as it would like as a fitness room and as a bedroom.

Targeted Marketing Campaigns

We launched an extensive marketing campaign, including:

• Online listings on multiple listing platforms

• Social media advertising

• Property webpages on the Wren Atlanta Team’s website and on the Harry Norman REALTORS® website

• Email campaigns to our extensive database of buyers and agents.

Open Houses and Private Tours

We organized several open houses and proactively spread the word about them, resulting in a buzz of activity at each, successfully drawing significant numbers of prospective buyers into the home. We also scheduled private tours for serious buyers, where we highlighted all the best features of the home and neighborhood. With each potential buyer, we answered their questions promptly to alleviate any concerns of potential buyers when possible and to help them become more confident in making an offer.

Execution and Outcome

Our efforts paid off quickly. Within 3 days of listing, we received a strong cash offer and went under contract. The sale closed just 16 days later.

Key Results:

• Quick Sale: Received strong interest from potential buyers, leading to a quick sale.

• Fast Closing: Closed 16 days after going under contract.

• Great Terms: The accepted offer was a clean, cash offer with great terms and for fair market value.

• Client Satisfaction: Our seller was delighted with the quick sale and overall experience.

Client Testimonial

"Sherry and Matt did their homework prior to the [listing] presentation, did very thorough research and analysis, demonstrated great communication skills and exceeded my expectations in marketing and successful performance!"

- Riaya K.

Key Takeaways

This case study underscores the importance of great communication during and after property tours, accurate property pricing and comparative market analysis, tailored marketing strategies, and expert negotiation skills in real estate sales. By understanding our seller’s needs and leveraging our comprehensive marketing approach, we delivered a swift and profitable sale.

The Wren Atlanta Team has a proven track record of success in selling multiple homes in the Paces Battle neighborhood.

If you're looking to sell your home and achieve outstanding results, contact the Wren Atlanta team, with Harry Norman, REALTORS®, today. Let us help you navigate the market with confidence and expertise.

Matt Wren’s Phone: 404-731-8300 | Matt’s Email: Matt.Wren@HarryNorman.com
Sherry Wren’s Phone: 404-964-7080 | Sherry’s Email: Sherry.Wren@HarryNorman.com