Case Study: Helping Our Sellers On Midvale Drive Get $25,000 Above Asking Price

When our clients at 244 Midvale Drive came to us with a goal to sell their home quickly and for a great price, we knew our comprehensive marketing plan would help them achieve their goals. By implementing a strategic approach to attract buyers, we were able to sell their home for $25,000 over asking price, and secure favorable contract terms that eased their transition into their next home.

The Challenge

The home, located near Chastain Park and the Blue Heron Nature Preserve, had a lot to offer but also came with a few challenges. The floor plan wasn’t ideal for everyone, the parking situation was tricky, there were a few bathrooms that could use an update, and the proximity to a busy street could have been a concern for some buyers. However, we knew how to position these aspects while maximizing the property’s strengths.

Our Marketing Approach

We focused on creating strong buyer interest by highlighting the home’s best features and desirable location. Our comprehensive marketing plan included:

• Professionally designed print and digital materials that showcased the home beautifully.

• Open houses that generated significant traffic and a high level of interest.

• A social media campaign to reach potential buyers who were looking for homes in this area.

• High quality professional photos highlighting area amenities and parks.

This strategy resulted in multiple offers and the opportunity for us to invite buyers to submit their highest and best offers.

The Outcome

Not only did our sellers receive an offer $25,000 over the asking price, but the terms of the contract were also highly favorable. One of the most beneficial aspects was securing a temporary occupancy period after closing, allowing the sellers to remain in the home for a period of time without the pressure of immediately moving out. This helped minimize the need for renting a temporary home before transitioning into their next property.

By understanding our clients' needs and leveraging our marketing expertise, we were able to maximize the value of their home while making their move as seamless as possible.

Client Testimonial

“My wife and I have worked with Sherry and Matt on several transactions - both buying and selling homes.

They were great to work with when selling, bringing expertise in staging the home to sell and were realistic in setting the listing price.

When buying a home they took the time to learn about our family, our needs and wants. When they brought homes to us to see, it was clear they listened, taking us to only houses that interested us and if there were “other” options they clearly set the pros and cons before letting us make the decision to see the house or not. That saved us countless hours in the process.

During all our interactions with them they were responsive, professional, realistic and honest.

I have referred them to several friends and family and will use them again!”

— Andrew B.

Conclusion

Selling a home in a competitive market often requires more than just listing the property—it takes a well-thought-out strategy that addresses both the seller’s financial and logistical goals. Our success in selling this home on Midvale Drive demonstrates how a strong marketing plan, combined with expert negotiation, can lead to exceptional results.

If you're thinking of selling and want to achieve the best price and terms, we’d love to help you. Contact us today!

Matt Wren’s Phone: 404-731-8300 | Matt’s Email: Matt.Wren@HarryNorman.com
Sherry Wren’s Phone: 404-964-7080 | Sherry’s Email: Sherry.Wren@HarryNorman.com

Local Market Update: Atlanta, Brookhaven, and Sandy Springs - June 2024

Local Market Update: Atlanta, Brookhaven, and Sandy Springs - June 2024

The real estate market in the combined cities of Atlanta, Brookhaven, and Sandy Springs is dynamic and shifting.   Here we provide an in-depth look at the current trends in the single-family homes in these 3 cities priced between $700,000 and $2,500,000 and how they compare to previous years.

Increasing Number of Homes for Sale

The total number of homes for sale has been on an upward trajectory throughout 2024. Each month through May has shown more new listings compared to the same month in 2023, resulting in a higher inventory of homes and more choices for buyers this year compared to the last few years.

Inventory Rising, But Still Low

In May 2024, active listings have seen a notable increase. Compared to April, active listings are up by 8% and have surged by 37% compared to May 2023. However, new listings in May 2024 have decreased by 6% from April but are still up by 20% from May 2023. This indicates that while fewer new homes entered the market in May, the overall inventory of available homes continues to grow and increased each month from January through May 2024.

Source: FMLS

The number of active listings in May is still 31% less than the average number of active listings for the month of May over the 7-year period from 2014-2020. This could be a result of the mortgage rate lock-in effect, which came about after owners of properties either purchased homes with very low fixed mortgage rates or refinanced their existing homes into fixed-rate mortgages with significantly lower interest rates than are available today. Mortgage rates began rising from below 3.0% in July 2021 to above 6.5% ever since the week of May 25, 2023 (according to a FreddieMac Primary Mortgage Market Survey of national lenders indicating rates for 30-year fixed-rate mortgages assuming good borrower credit and 20% down payment).

The average number of active listings in the month of May for the 4-year period from 2021 through 2024 was down 46% compared to the average from 2014-2020. Overall, we are still in an environment with a lower supply of homes for sale relative to long-term comparison periods, which is creating upward pressure on housing prices. Lawrence Yun, Chief Economist of the National Association of REALTORS® recently said, “In the current market, rising prices are the direct result of insufficient housing supply not meeting the full demand.”

“In the current market, rising prices are the direct result of insufficient housing supply not meeting the full demand.”

— Lawrence Yun, Chief Economist - National Association of REALTORS®

Home Sales Performance

Home sales have also shown strong performance. In May 2024, the number of home sales increased by 24% compared to April and by 4% compared to May 2023. This marks a continuous trend where home sales in each month of 2024 through May have exceeded the sales figures of the same months in 2023. This strong sales performance occurred despite the higher mortgage interest rates in 2024. For example, while Freddie Mac indicates the 30-year fixed-rate mortgage was an average of 6.74% in February 2024, versus 6.26% in February 2023, we found that the number of home sales in this area in February 2024 was still 45% higher than the same month in 2023. This may be partly because of the increase in the number of homes on the market for buyers to choose from, given that there were 10%-24% more active listings in January and February 2024 compared to this month the prior year. This may also have to do with other economic factors, such as the rise in the stock market which may have increased the amount of buyers' total savings and investments. For example, the S&P 500® rose about 20% from February 2023 to February 2024, while the Dow Jones® rose about 13% and the Nasdaq Composite rose 36%. These indexes kept rising after that and hit new record high values in May 2024 (Dow Jones) and June 2024 (S&P 500 and Nasdaq Composite).

The question of why are the number of home purchases up in 2024 relative to the previous few years, even while mortgage interest rates are higher, may have more than one answer. For example, some buyers may have become used to the idea of higher-for-longer interest rates going forward, which may not return any time soon to the record low mortgage rates that became available during the years when the Federal Reserve was trying to stave off a financial crises and slowdown from things such as the global pandemic. Others may have made their decisions more based on factors such as changing life events, growing families, job transfers and other reasons for purchasing, rather than interest rates alone. Others may have mentally offset the high interest rates by deciding to purchase now, before home prices potentially appreciate further. They may feel that if interest rates later come down, they can always refinance to a lower rate at that point.

Median Home Sales Price

The median home sales price in May 2024 saw a significant rise, increasing by 11% from April and by 9% from May 2023. Note that the median home sales price is not a perfect measure of appreciation, since it reflects the mix of homes sold during a period rather than the increase in value of any particular home. The same home sales trackers, such as the Case-Shiller Index and FHFA, are often the best way to look at home price trends overall. The S&P CoreLogic Case-Shiller Atlanta Home Price Index increased 6% year-over-year as of March 2024. This upward trend in home prices highlights a robust market where home values continue to appreciate.

Speed of Sales

Homes are selling quickly in this market. The median number of days on market before a home goes under contract was 12 days in May 2024. For the majority of 2024, homes have spent less time on the market compared to the same month in the previous year, indicating high demand.

Growing Inventory and Buyer Options

There are more homes available for sale now than in the past few years. Although there hasn’t been a consistent upward trend every month in those years, 2024 has seen a continuous monthly increase in active listings. As of June 2024, the number of active listings is the highest it has been since October 2020, providing buyers with more options.

Month’s Supply of Homes

The months' supply of homes in May 2024 is two months, the same as it was in May 2023. This level of supply generally indicates a seller's market.

Average Close to List Price Ratio

The closed price to list price ratio as of May 2024 is 99.8%, slightly down from 100.2% in April and 100.4% in May 2023. This slight decrease suggests that while homes are still selling close to their list prices, there is a marginal increase in negotiation flexibility for buyers.

Conclusion

The real estate market in Atlanta, Brookhaven, and Sandy Springs is dynamic, with increasing inventory and strong home sales performance. The trends indicate a favorable environment for sellers, with record home prices and quick sales. For buyers, the marginal increase in inventory provides more options than in the last few years and, in some cases, a bit of room to negotiate. A number of home buyers may have benefited from equity values breaking new records, as seen in the S&P 500®, Dow Jones® and Nasdaq Composite, which could have increased their savings and net worth. This could partly offset the increased mortgage interest rates and monthly mortgage payments if buyers can contribute more money than in previous years as a down payment to lower the mortgage loan amount required to purchase a home. Others could have decided to purchase based on changing expectations for future mortgage interest rates, potential opportunities to refinance later if mortgage rates come down, or changing life events. As we move through 2024, the market continues to offer robust opportunities for those looking to buy or sell in these vibrant communities.

For more detailed insights or to explore the market further, feel free to reach out to our team. We’re here to help you navigate these exciting times in the real estate market!

Note: This report was created by Matt Wren and is meant to be informative. The postings on this site are my own and don’t necessarily represent Harry Norman, REALTORS®’ positions, strategies, or opinions. Nothing herein should be construed as investment advice.  Consult a professional before making any investment decision.

Number of active listings and sales data in charts is from First Multiple Listing Service, while mortgage interest rates are as reported in the Freddie Mac Primary Mortgage Market Survey® from a group of lenders across the United States. For more info on the Freddie Mac survey results, click the link provided here. This info is believed to be accurate but is not warranted.
Data excludes off-market transactions or any transactions not listed in FMLS.