Case Study: Helping Our Sellers On Midvale Drive Get $25,000 Above Asking Price
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When our clients at 244 Midvale Drive came to us with a goal to sell their home quickly and for a great price, we knew our comprehensive marketing plan would help them achieve their goals. By implementing a strategic approach to attract buyers, we were able to sell their home for $25,000 over asking price, and secure favorable contract terms that eased their transition into their next home.
The Challenge
The home, located near Chastain Park and the Blue Heron Nature Preserve, had a lot to offer but also came with a few challenges. The floor plan wasn’t ideal for everyone, the parking situation was tricky, there were a few bathrooms that could use an update, and the proximity to a busy street could have been a concern for some buyers. However, we knew how to position these aspects while maximizing the property’s strengths.
Our Marketing Approach
We focused on creating strong buyer interest by highlighting the home’s best features and desirable location. Our comprehensive marketing plan included:
Professionally designed print and digital materials that showcased the home beautifully.
Open houses that generated significant traffic and a high level of interest.
A social media campaign to reach potential buyers who were looking for homes in this area.
High quality professional photos highlighting area amenities and parks.
This strategy resulted in multiple offers and the opportunity for us to invite buyers to submit their highest and best offers.
The Outcome
Not only did our sellers receive an offer $25,000 over the asking price, but the terms of the contract were also highly favorable. One of the most beneficial aspects was securing a temporary occupancy period after closing, allowing the sellers to remain in the home for a period of time without the pressure of immediately moving out. This helped minimize the need for renting a temporary home before transitioning into their next property.
By understanding our clients' needs and leveraging our marketing expertise, we were able to maximize the value of their home while making their move as seamless as possible.
Client Testimonial
“My wife and I have worked with Sherry and Matt on several transactions - both buying and selling homes.
They were great to work with when selling, bringing expertise in staging the home to sell and were realistic in setting the listing price.
When buying a home they took the time to learn about our family, our needs and wants. When they brought homes to us to see, it was clear they listened, taking us to only houses that interested us and if there were “other” options they clearly set the pros and cons before letting us make the decision to see the house or not. That saved us countless hours in the process.
During all our interactions with them they were responsive, professional, realistic and honest.
I have referred them to several friends and family and will use them again!”
Conclusion
Selling a home in a competitive market often requires more than just listing the property—it takes a well-thought-out strategy that addresses both the seller’s financial and logistical goals. Our success in selling this home on Midvale Drive demonstrates how a strong marketing plan, combined with expert negotiation, can lead to exceptional results.
If you're thinking of selling and want to achieve the best price and terms, we’d love to help you. Contact us today!
Matt Wren’s Phone: 404-731-8300 | Matt’s Email: Matt.Wren@HarryNorman.com
Sherry Wren’s Phone: 404-964-7080 | Sherry’s Email: Sherry.Wren@HarryNorman.com
