Introduction

Selling a home in Buckhead can be challenging if it has been on the market before without success. This case study highlights how our strategic approach and comprehensive marketing process helped our seller achieve a quick and profitable sale for 4402 Paces Battle.

The seller’s home had originally been listed with another broker for five months before expiring without a sale. The seller did not want his home to linger on the market too long again. He then reached out to us after hearing about our successful sale of another home in his neighborhood (4410 Paces Battle). Following a positive referral, the seller of 4402 Paces Battle felt confident in meeting with us.

Image Of 4410 Paces Battle, A Property The Wren Team Listed FOR SALE, Representing The Seller, Before 4402 PACES BATTLE WAS PUT UP FOR SALE JUST ACROSS THE STREET. We Implemented Our Comprehensive Marketing Plan For 4410, GENERATING A LOT OF INTEREST AND A QUICK SALE For $20,000 Above Asking Price.

Challenges For 4402 Paces Battle

Outdated Interior: The home had great bones, high ceilings, and desirable one-level living, but had not been updated in years. It featured outdated bathrooms, countertops, floor-to-ceiling mirrors on living room and bedroom walls, and a room needing paint. The seller did not want to make any updates, preferring to let buyers make their own improvements.
Unique Floor Plan and Vacant Status: The home's unique layout and empty state made it difficult for buyers to visualize its potential.
Formal and Ornate Kitchen: The kitchen's design was out of step with current buyer preferences.

Strategic Approach

Comprehensive Market Analysis (CMA)

We conducted a thorough CMA to set a realistic and competitive price, reflecting the actual size and condition of the home.

Enhanced Visual Marketing

Professional Photography and Virtual Staging: High-quality photos and virtual staging showcased potential furniture layouts throughout the home. We also showed multiple use scenarios for one large room which had been modified over the years.
Multi-Use Room Scenarios: We presented the large room as it would like as a fitness room and as a bedroom.

Targeted Marketing Campaigns

We launched an extensive marketing campaign, including:

Online listings on multiple listing platforms
Social media advertising
Property webpages on the Wren Atlanta Team’s website and on the Harry Norman REALTORS® website
Email campaigns to our extensive database of buyers and agents.

Open Houses and Private Tours

We organized several open houses and proactively spread the word about them, resulting in a buzz of activity at each, successfully drawing significant numbers of prospective buyers into the home. We also scheduled private tours for serious buyers, where we highlighted all the best features of the home and neighborhood. With each potential buyer, we answered their questions promptly to alleviate any concerns of potential buyers when possible and to help them become more confident in making an offer.

Execution and Outcome

Our efforts paid off quickly. Within 3 days of listing, we received a strong cash offer and went under contract. The sale closed just 16 days later.

Key Results:

Quick Sale: Received strong interest from potential buyers, leading to a quick sale.
Fast Closing: Closed 16 days after going under contract.
Great Terms: The accepted offer was a clean, cash offer with great terms and for fair market value.
Client Satisfaction: Our seller was delighted with the quick sale and overall experience.

Client Testimonial

"Sherry and Matt did their homework prior to the [listing] presentation, did very thorough research and analysis, demonstrated great communication skills and exceeded my expectations in marketing and successful performance!"

- Riaya K.

Key Takeaways

This case study underscores the importance of great communication during and after property tours, accurate property pricing and comparative market analysis, tailored marketing strategies, and expert negotiation skills in real estate sales. By understanding our seller’s needs and leveraging our comprehensive marketing approach, we delivered a swift and profitable sale.

The Wren Atlanta Team has a proven track record of success in selling multiple homes in the Paces Battle neighborhood.

If you're looking to sell your home and achieve outstanding results, contact the Wren Atlanta team, with Harry Norman, REALTORS®, today. Let us help you navigate the market with confidence and expertise.

Matt Wren’s Phone: 404-731-8300 | Matt’s Email: Matt.Wren@HarryNorman.com
Sherry Wren’s Phone: 404-964-7080 | Sherry’s Email: Sherry.Wren@HarryNorman.com